Bridging Culinary Innovation & Equipment Expertise

Supporting foodservice operators with smarter equipment, better workflows, and real-world experience.

Inform Foodservice Solutions is a manufacturers’ representative firm connecting best-in-class equipment brands with foodservice operators, dealers, and consultants.

We don’t just represent products, we help bring kitchens to life. From initial concept to final installation, our team works alongside our partners to identify the right equipment, improve operational efficiency, and deliver solutions that perform in real-world environments.

Our Approach
We believe the best solutions come from collaboration. By working closely with dealers, consultants, operators, and manufacturers, we help ensure that every piece of equipment fits the application, supports the workflow, and contributes to a more successful operation.

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Why Choose Inform Foodservice

What sets Inform apart is our ability to bridge the gap between equipment and execution.

Real-World Expertise

Our team brings experience from culinary, operations, and technical backgrounds, allowing us to understand challenges from every angle.

Inform Foodservice Solutions Test Kitchen

Hands-On Testing Environments

With multiple test kitchen locations and a mobile demo kitchen, we create opportunities to evaluate equipment in action, not just on paper.

Strong Manufacturer Partnerships

Strong Manufacturer Partnerships

We work with industry-leading brands, ensuring access to innovative, high-performance equipment solutions.

End-to-End Support

End-to-End Support

From early planning through long-term use, we remain a consistent partner throughout the lifecycle of every project.

Elevating Foodservice Through Smarter Solutions

We represent a curated portfolio of top-tier foodservice equipment brands, helping them grow their presence and connect with the right customers. Our team delivers product expertise, market insight, and hands-on demonstrations that bring each solution to life.
BSI

BSI

Caddy Corporation

Caddy Corporation

Chill-Rite 32

Chill-Rite 32

Continental

Continental

CresCor

CresCor

Duke

Duke

Enofrigo

Enofrigo

Hamilton Beach Commercial

Hamilton Beach Commercial

Invacus/Henkelman U.S.A

Henkelman

IRINOX

IRINOX

John Boos

John Boos

Meatico

Meatico

Montague

Montague

Rational

Rational

Somengil Multiwasher

Somengil Multiwasher

Thermo-Kool

Thermo-Kool

Univex

Univex

Local Expertise. Regional Strength.

Inform Foodservice Solutions proudly serves MAFSI Region 24, a dynamic and diverse territory across the Western United States and Pacific regions.

Our primary coverage are includes Northern California, Northern Nevada and Hawaii.

Within these regions, we support a wide range of foodservice environments—from high-volume commercial kitchens to specialized institutional and hospitality operations.

With multiple test kitchens and a fully equipped mobile demonstration kitchen, we bring hands-on experience directly to our customers—whether that’s in one of our facilities or at your location. This flexibility allows us to meet operators where they are and provide real-time, practical solutions tailored to their needs.

Find a Test Kitchen
Serving MAFSI 24

Reno, NV

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Sacramento, CA

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Corporate Office

Walnut Creek, CA
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Danville, CA

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Pleasanton, CA

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Santa Clara, CA

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Fresno, CA

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Orinda, CA

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Ella, Our Mobile Demo Van

We'll come to you!
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Real people. Real experience. Real support.

Behind every successful project is a team that understands what it takes to bring it to life. At Inform Foodservice Solutions, our team combines industry expertise with a hands-on, customer-first approach.
Jeff Yates<br />

Jeff Yates

Principal & Territory Manager
Scott McCarthy<br />

Scott McCarthy

Principal, Territory Manager & Corp Chef
Robert Uffens<br />

Robert Uffens

Territory Manager & Culinary Support
Fred Julian<br />

Fred Julian

Territory Manager
Leticia Belasco

Leticia Belasco

Client Success & Strategic Account Manager
Crystal Tadduecci

Crystal Tadduecci

Client Success & Strategic Account Manager
Analexis Belasco<br />

Analexis Belasco

Client Success & Strategic Account Manager
Inform Foodservice Solutions

Stacie Kafouros-Yates

Office Manager

Stacie Kafouros-Yates

Office Manager

Stacie attended the University of Hawaii where she obtained a BS in Nutrition and furthered with an internship at the University of Houston Medical Center. In the following years, she pursued sales and regional sales roles in the pharmaceutical and female health care industry. With a newly developed position at Inform, Stacie will be able to help Informs clients that need or request menu development, or food daily value calculations.
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Analexis Belasco

Sales Analytics & Digital Marketing

Analexis Belasco is the Administrator of Inform’s HubSpot and Sales Force CRM data and management, Specpath, and digital marketing platforms.
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Leticia Belasco

Inside Sales & Customer Service

Prior to joining Inform Foodservice Solutions, Leticia spent ten years within the CA public school system administration. With a focus on the K-12 nutrition segment, Leticia adds tremendous value to the team. Beyond the Customer Service title, Leticia handles project management and sales support duties.
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Fred Julian

Territory Manager

With over 20 years of experience in the foodservice industry, Fred brings a deep and diversified skill set to Inform Foodservice Solutions. Originally from Vincennes, Indiana, Fred began his career in foodservice at age 17, working as a server and bartender while attending the University of Southern Indiana. After graduating in 2001, he moved to California and transitioned into design-build sales and project management. From 2004 to 2012, he worked with East Bay Restaurant Supply and Trimark Economy Restaurant Fixtures, partnering with independent restaurateurs, multi-unit groups, and B&I foodservice contractors. In 2012, Fred shifted into operations, joining High Flying Foods at San Francisco International Airport, and later at Oakland International Airport in 2019. These roles gave him valuable hands-on experience in quick-service restaurant (QSR) operations and large-scale foodservice environments. In 2025, Fred returned to the design and supply side of the industry, bringing with him a well-rounded perspective shaped by his time in both front-line operations and strategic project roles. His expertise and insight make him a strong addition to our team as we continue to deliver innovative foodservice solutions.
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Robert Uffens

Territory Manager & Culinary Support

Robert’s passion for the Foodservice Industry started at a very young age. He was only 7 when he flipped burgers for a friend of the families diner. He went on to work every position imaginable in restaurants. After getting his engineering degree at Cal Poly SLO, he decided that his real passion was the hospitality industry. Robert chose to get his degree in Hotel/Restaurant Management from Golden Gate University. After receiving his degree, Robert ran several restaurants & catering operations, and ultimately owned his own catering business as well as partnering in a Restaurant/Night Club.
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Scott McCarthy

Principal, Territory Manager & Corp Chef

Scott McCarthy, a New Orleans native, attended Johnson & Wales University in North Miami, Florida where he earned an A.S. in Culinary Arts. In 2008, Scott moved from Southern California to the Bay Area working in restaurants and high-end catering companies. Prior to joining Inform Foodservice Solutions, Scott worked for Sedexo as a Corporate Executive Chef for the Federal Reserve Bank of San Francisco and Roche Molecular Systems in Pleasanton, CA. With over 18 years of culinary experience in high-end kitchens and restaurants, Scott brings a unique sales perspective to the brands Inform Group represents.
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Jeff Yates

Principal & Territory Manager

Jeff, a California native, attended UCSF studying business. In 1999, San Francisco was a hotbed in the tech industry and Jeff was hired as a document consultant for a business partner of Xerox and Panasonic. As the dot-com opportunities increased, Jeff joined the company Move.com as a web design crew leader for online content. Later, Jeff continued his career in the telecom industry, selling products such as PBX, VOIP (voice over IP), data, and wireless systems, partnering with companies such as Lucent/Avaya, and WorldCom. Jeff also consulted for the event promotion group 2nd Sunday Productions, which hosted annual summer music events and contracted large alcohol beverage sponsors. In 2002, Jeff joined Jim at Inform Foodservice Solutions. Utilizing previous restaurant experience from the high school and college days, Jeff and his marketing insight helped build Inform tremendously. His ongoing effort and commitment to the products he managed for Inform Foodservice Solutions shows in his success.
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